對(duì)于企業(yè)來說，新品上市發(fā)布會(huì)的流程制定非常重要，由于企業(yè)新品上市發(fā)布會(huì)關(guān)系著未來的銷售，本文為大家整理了發(fā)布會(huì)英文策劃書，僅供參考！

　　產(chǎn)品發(fā)布會(huì)英文策劃書

　　Activities planning strategy:

　　1, to recommend to the tour line, as dark lines, establish and maintain good public relations with dealers across the country, the accumulation of strong brand potential, get higher degree of concern, to promote the sales of new products.

　　2, through the strong public relations, we integrate the product characteristics and theme contents in an all-round way, provide feedback information for dealers, predict the two-way functions of the public, so as to fully realize interaction.

　　3, the activity scene of the product entity display, let the dealer experience, enhance confidence.

　　Venue layout of the activity scene:

　　1, guests sign at the venue: located at the entrance of guests sign, a main image background plate and the map of the Chinese KT board, guests sign, and posted a small wizard in the Chinese map KT, position and guest elf posted the corresponding distribution area, a check-in desk, goods, name card plate, guest corsage and media data bag sign, by two (behind the elves with wings) dressed in ceremonial reception, guidance, service event venue.

　　2, product sales and display area: the simulation is provided with a plurality of Yilabao and a display cabinet, display cabinet filled with flowers, will release a new mobile phone display one with them.

　　3, the center stage area: the establishment of the main background plate, background plate to a semi arc type, a theme, background plate enterprise LOGO, and also for the semi-circular arc stage, the overall three-dimensional rendering of the round, a mysterious, dreamy tone color to blue, the atmosphere, the central government set up the stage. Other fancy. White flower, flower piece is placed on the Persian blue, Luo Mahong, Greek silver three models of mobile phone and other fancy with lights, stage lights in the process of central to other fancy a prominent, on the left side set speech stage, on the right to set the projection screen, is used to explain the new.

　　How to create the scene atmosphere

　　1, music: background music is mainly divided into different activities, passionate and dynamic, and has a strong sense of fusion.

　　2, the environment: the overall design effect is mainly in dark color, which is mysterious, dreamy and cool, which is closely related to the fluorescent night elites mentioned in the brand communication.

　　3, light: a phantom lamp, a very strong light speed with constant change, at the same time the ghost of the phantom, let the guests intoxicated in the dream of the world;

　　4, the whole: create a full range of mystical, dreamy visual feelings, stimulate the visitors' sense, unified VI design and the overall image.

　　翻譯:

　　活動(dòng)策劃策略：

　　1、以推薦會(huì)為明線，參觀旅游為暗線，與全國(guó)各地經(jīng)銷商建立并維護(hù)良好的公共關(guān)系，積累強(qiáng)大的品牌勢(shì)能，獲得更高的關(guān)注程度，推動(dòng)新品銷售。

　　2、通過強(qiáng)勢(shì)公關(guān)，將產(chǎn)品特質(zhì)與主題內(nèi)容全方位融合，針對(duì)經(jīng)銷商發(fā)揮提供反饋信息、預(yù)測(cè)公眾雙向功能，以充分實(shí)現(xiàn)互動(dòng)。

　　3、活動(dòng)現(xiàn)場(chǎng)進(jìn)行產(chǎn)品實(shí)體展示，讓經(jīng)銷商切身體驗(yàn)，增強(qiáng)信心。

　　活動(dòng)現(xiàn)場(chǎng)會(huì)場(chǎng)布置：

　　1、 嘉賓簽到處：會(huì)場(chǎng)入口處設(shè)嘉賓簽到區(qū)，設(shè)活動(dòng)主形象背景板與中國(guó)地圖的KT板，嘉賓簽到，并在中國(guó)地圖KT板上張貼小精靈，小精靈張貼的位置與嘉賓所屬經(jīng)銷區(qū)域?qū)��?yīng)，設(shè)簽到臺(tái)，簽到用品、名片盤、嘉賓胸花及媒體資料袋，由兩名精靈（背后帶有翅膀）裝扮的禮儀接待、指引、送達(dá)活動(dòng)會(huì)場(chǎng)。

　　2、 產(chǎn)品模擬銷售及展示區(qū)：設(shè)置多個(gè)易拉寶及一個(gè)展示柜，展示柜中放滿鮮花，將發(fā)布的新品手機(jī)一一陳列與其中。

　　3、 中心舞臺(tái)區(qū)：設(shè)立主背景板，背景板為半圓弧型，背景板上有主題語，企業(yè)LOGO，同時(shí)舞臺(tái)也為半圓弧型，整體以半圓立體呈現(xiàn)，以神秘、夢(mèng)幻為主調(diào)氛圍，色調(diào)以深藍(lán)為主，舞臺(tái)中央設(shè)立一技花式的造型，花為白色，花片上放置波斯藍(lán)、羅馬紅、希臘銀三款手機(jī)，花式造型帶燈光，活動(dòng)過程中舞臺(tái)中央投射燈光打至花式造型以示突出，在舞臺(tái)的左側(cè)設(shè)置演講臺(tái)，右側(cè)設(shè)置投影幕布，用于進(jìn)行新品講解。

　　現(xiàn)場(chǎng)氣氛如何營(yíng)造：

　　1、 音樂：背景音樂主要圍繞不同的活動(dòng)內(nèi)容有所區(qū)分，極富激情、動(dòng)感，給人感覺具有很強(qiáng)的融合感；

　　2、 環(huán)境：整體設(shè)計(jì)效果色彩以深色為主，體現(xiàn)出神秘、夢(mèng)幻、冷艷，與品牌傳播中提到的熒光夜精靈緊密聯(lián)系在一起；

　　3、 燈光：設(shè)有幻影燈，極強(qiáng)的光速配合不斷變化，同時(shí)打出小精靈的幻影，讓來賓沉醉在夢(mèng)幻的世界中；

　　4、 整體：全方位營(yíng)造神秘、夢(mèng)幻的視覺感受，刺激來賓感觀，統(tǒng)一VI設(shè)計(jì)及整體形象。

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